The Ministry of Culture and Tourism support the third Bali Audax 2011 on 11 and 12 November 2011.
This event to be expected provide benefits to promote Indonesia to the world of international, specially sport cycling tourism. In order to increase foreign tourist visits to Indonesia and to improve the movement of domestic tourism.
Vision and Mission of The Indonesia Ministry of Culture and Tourism
| Vision | : | Envisage a national identity, unity of nation in multiculture, people’s welfare and international cooperation | ||
| Mission | : | 1. | To carry out conservation and culture development based on cultural value. | |
| 2. | To develop promotion and tourism destination in order to obtain competitive advantage. | |||
| 3. | To develop culture and tourism resources. | |||
| 4. | To develop clean government and public accountability | |||
The
Meaning of the logo as follows.
1. Temple is already known as a masterpiece of culture which have recognized in Indonesia. This temple is stylization of Gapura Bajang Ratuwhich located in Mojokerto, East Java.
2. Temple roof amount to symbolize enchanting seven (sapta pesona) that is (a) security, ( b) orderliness, ( c) hygiene, (d) freshness, (e) beauty, (f) hospitality and ( g) remembrance
3. Door of temple always open symbolize welcome to Indonesia at the same time depict openness and hospitality of Indonesian people.
4. Step amount to 5 symbolize Pancasila as a philosophy of development of Indonesian culture and tourism.
5. Temple encircled with a world of in motion symbolizing that Indonesian culture and tourism always dynamic but remain to look after Indonesian identity.
6. Purple symbolizes strength of soul in developing Indonesian culture and tourism.
Branding Concept:
1) The figure of Wonderful Indonesian Year 2011 branding took the concept of Garuda Pancasila as the Indonesian way of life, but it was performed by perfectly modern approach.
2) The 5 (five) norms draw by 5 different colored lines and symbolized the Indonesian the Unity Diversity.
3) This logo brand formulated into dynamic figure and colors as the implementation of Indonesian Dynamic which is developing.
4) The types of letters of logo brand is driven from the Indonesian elements which perfectly by modern approach.
Logo Branding is downloadable